Benton County residents and tourists alike have much to look forward to in the way of events, particularly those sponsored by Benton County Tourism. The Benton County ArtsFest takes place on Saturday, June 7, Whiteman Day is June 17 (this is an event to invite the sister squadron at Whiteman Air Force Base 509th to enjoy our area) and the Smokin’ HOT Harborfest is scheduled for August 2.
The Benton County ArtsFest will be held at Sawdust Alley, 303 Seminary Street, and in the parking lot across the space from 9:00 AM to 4:00 PM. Included will be the Artisan Vendor Marketplace, Chalk Walk, Live Demonstrations, Live Performances and Open Mic at The Locker Room (from 12:00 PM to 3:00 PM). Also, part of the ArtsFest will be Competition and Exhibition in the Warsaw Community Building, lower level. This event is being held the same day as Jubilee Days this year.
Whiteman Day plans are coming together to allow Whiteman Air Force Base 509th airmen and their families the opportunity to spend the day utilizing our attractions in Warsaw at no cost to them (sponsored by community businesses). The first annual meeting took place in 2023 when a day of jam-packed activities took place.
Smokin’ HOT Harborfest will provide live music, beer garden, food trucks, a Kid’s Zone, and more. Follow Facebook for more information as the August 2 date draws closer.
These events are not only enjoyable for residents but also attract tourism, enhancing our local economy. Lynette Stokes, Executive Director of Benton County Tourism, says that several initiatives are underway to leverage existing assets and attract visitors to the area.
“One significant project is the Benton County Barn Quilt Trail, launched in 2022 by a dedicated committee of local residents passionate about showcasing the region’s cultural heritage,” said Stokes. “This year, the committee is proud to work on its 22nd barn quilt, funded by Benton County Tourism through a grant from the Missouri Humanities Council. Visitors can expect an updated website soon, which will feature expansions to the trail.”
Stokes also revealed that a recent Brand Perception and Brand Awareness Study conducted by a marketing firm in Springfield has provided important insights into how tourists discover Benton County and their perceptions of our offerings. This study, supported by a Missouri Division of Tourism grant and in collaboration with Benton County Economic Development, has revealed opportunities for attracting more visitors by identifying gaps in local attractions and businesses.
As a result of these findings, Benton County has initiated monthly committee meetings where stakeholders gather to transform innovative ideas into tangible projects. These projects include a unique dining experience, a conference center, a family recreation center, and a theater venue. The meetings are open to the public, and interested individuals are encouraged to participate. For further information, please contact Lynette Stokes at (660) 438-2090.
Stokes also said that the Benton County Arts Council is another exciting development in our community backed by tourism and local partners. The Council is in the process of obtaining 501(c)3 non-profit status, which will enable it to better support the arts in Benton County. Monthly meetings are held for individuals interested in getting involved, with President Dina Kowal available at bentoncountyarts@gmail.com for inquiries.
Furthermore, Benton County Tourism and the Benton County Tourism Board of Directors have established a partnership with the three local chambers of commerce to promote community events extensively. This collaboration focuses on maximizing visibility through social media, print, and digital advertising, as well as a county-wide event card.
To ensure the effective promotion of local events, our marketing strategy, developed by Stokes and the board, includes a mix of print, digital and social media outreach. Funding for these efforts originates from corporate sponsorships, the Benton County Lodging Tax and partnerships with local municipalities.
Stokes was appointed Executive Director of Benton County Tourism in June 2017 after serving as Assistant Director. She has been instrumental in guiding initiatives alongside a ten-member board representing diverse community interests. Bi-monthly meetings enable ongoing collaboration.
Stokes and the board are actively seeking sponsors to support the summer festivals and enhance promotional opportunities for local businesses. Sponsor application forms can be found in the lobby of the community building and on the event pages of the tourism website. She says that “Together, with robust community support, we can continue to offer unique experiences and foster economic growth in Benton County.”
For more information about Benton County Tourism go to https://welcometowarsaw.com-tourism.
